From Nuvant the 2023 trend of color palette is inspired by assuming the end of an era, although it left many lessons it also caused a reaction in the world of design and architecture, it is time to oppose singularity, self-care and sustainability. One of the ways to celebrate life and individuality is without fear on the color that represents life. We have neutral colors for calm spaces, but also vitamin colors which are very strong, supremely striking colors that allow us to feel alive.
We must live with what we have at hand, this palette allows us to personalize spaces, with calm tones and also bright tones depending on lifestyles, needs and tastes. Even the 2023 trend begins to include gold and silver colors, which generate sophisticated and calm spaces.
With the purpose of generating calm spaces, we find organic and practical tones. We find colors of nature, neutrals, ranges from stone gray, snow white, limestone, mother-of-pearl and green tones to decorate residential spaces, offices, with calm elements. We also find accent colors such as powerful orange, cobalt blue and lime yellow that are chosen for their therapeutic, positive and restorative qualities. On the other hand, we find saturated colors, the vivid colors that we call "vitamins", are stimulating because there is a yearning for positivity, the virtual world, where new forms of self-expression are flourishing.
For Nuvant, the colors that are trend for 2023 are the following:
Tranquil Blue: A blue color, it reminds us of air, water and symbolizes tranquility, helping consumers fight those repressed emotions.
Luscious Red: It is a strong color, an undeniable red that is a saturated and exhilarating tone that empowers as a timeless classic. The sensorial energy and character of this color make it suitable for creating hyper-realistic and immersed looks with revitalizing elements.
Verdegris: A saturated color between blue and green, it is a nostalgic color that evolves into a vibrant, bright, positive and rising color. Its naturist and digital inspiration allows us to not only be protected but also connected to the metaverse and technology.
Digital Lavender: A tone that evokes calm, focused on a consumer that inspires stability, serenity, a digital balance, is a renewed illusion as the world adapts to the return of safer days that we long for so much after the pandemic . With shifting priorities and perceptions, consumers are looking to connect with colors that offer a sense of balance and hope. Purple tones have always been associated with the spiritual part and tranquility.
Viva Magenta: Rooted tone of nature that descends from the range of reds, it is a vivid, bold and pulsating color. It is an exuberant proposal that promotes a joyful and optimistic celebration. This color and its derivatives and tones are composed to bring a lot of life to spaces.
Sundial: Neutral color, organic and full of authenticity, within the palette of coffees. A very important color derived from nature along with the growing interest in community-inspired crafts and sustainable and balanced lifestyles. This color is indicated to inspire community forms of life united with nature, having quieter spaces.
Diego Barragan